The Essential 5 Shots

Your product photos can make or break your listing. You can have the best product in the world, but a subpar photo will deter shoppers. Your photos clearly illustrate to buyers what it is they are getting. It helps them to make informed and confident purchases. A great product photo can also entice them into clicking your product and learning more. It communicates vital information, such as sizing, color and material quality. Your product photo can help potential customers imagine having it in their own life. 

 

That said, we have pulled together five shots you should be snapping to include in your listings. This will give your customer a well-rounded understanding of what they are buying.

 


 

Studio Shot

 

This is the quintessential shot-your product on a plain, and well-lit background. When you are trying to grab a potential customer's attention just off a thumbnail, you need an uncluttered and bright photo that clearly shows the product. 

 In this studio shot, the plain background clearly showcases the blouse that  Lacson Ravello  is selling.

In this studio shot, the plain background clearly showcases the blouse that Lacson Ravello is selling.

 

Lifestyle Shot

 

 

This is the shot that gets your potential customer thinking about what it would be like to own your product. It showcases the product being used, and is aspirational. This is also a great opportunity to showcase complementary products to encourage additional sales.

  Fibrous ATX  uses this style shot to help show customers what the product looks like on and to help them imagine owning it themselves.

Fibrous ATX uses this style shot to help show customers what the product looks like on and to help them imagine owning it themselves.

 

Scale Shot

 

Customers want to know the size of your product. If it's an enamel pin, how will it fit on their lapel? If it's a pair of earrings, how big are they? Etc...

Use this shot to visually communicate the scale of your product.

 Here  Fibrous ATX  shows the contents of the purse and hands so you have an idea of scale.

Here Fibrous ATX shows the contents of the purse and hands so you have an idea of scale.

 

Detail Shot

 

This is the shot that gets up close and personal. You can use it to highlight features and angles of your product. The quality of materials, the texture, important details, etc.

 This detail shot from  Sol y Mano  shows off the quality work, materials and texture.

This detail shot from Sol y Mano shows off the quality work, materials and texture.

 

Process Shot

 

This isn't necessary to include in your listing, but it's a great opportunity to showcase the level of craftsmanship that goes into your work. These shots are also excellent for social media!

 Here  Jen Neal  shows a work-in-progress.

Here Jen Neal shows a work-in-progress.


Photos can drive sales so take advantage and use various combinations of these 5 shots to best showcase your product! Be extra mindful of the first photo-the all-important thumbnail shot. This is the one that gets customers to click and look at your listing.



Grace GulleyPhotography