The Essential 5 Shots
Your product photos can make or break your listing. You can have the best product in the world, but a subpar photo will deter shoppers. Your photos clearly illustrate to buyers what it is they are getting. It helps them to make informed and confident purchases. A great product photo can also entice them into clicking your product and learning more. It communicates vital information, such as sizing, color and material quality. Your product photo can help potential customers imagine having it in their own life.
That said, we have pulled together five shots you should be snapping to include in your listings. This will give your customer a well-rounded understanding of what they are buying.
This is the quintessential shot-your product on a plain, and well-lit background. When you are trying to grab a potential customer's attention just off a thumbnail, you need an uncluttered and bright photo that clearly shows the product.
This is the shot that gets your potential customer thinking about what it would be like to own your product. It showcases the product being used, and is aspirational. This is also a great opportunity to showcase complementary products to encourage additional sales.
Customers want to know the size of your product. If it's an enamel pin, how will it fit on their lapel? If it's a pair of earrings, how big are they? Etc...
Use this shot to visually communicate the scale of your product.
This is the shot that gets up close and personal. You can use it to highlight features and angles of your product. The quality of materials, the texture, important details, etc.
This isn't necessary to include in your listing, but it's a great opportunity to showcase the level of craftsmanship that goes into your work. These shots are also excellent for social media!
Photos can drive sales so take advantage and use various combinations of these 5 shots to best showcase your product! Be extra mindful of the first photo-the all-important thumbnail shot. This is the one that gets customers to click and look at your listing.