Marketing Your Business with Instagram Stories

The rise of multimedia sharing tools is a great opportunity for you to engage with customers. Since stories disappear after 24 hours it's a great chance to experiment while boosting your visibility. So what are three ways you can market your shop using this platform?

 

GIVE A FACE TO YOUR BRAND

You'll notice many brands and influencers using stories to relate to their customers by posting relatable, fresh and candid content. For instance, a business seminar, or coffee with a co-worker... Use stories to give some behind-the-scenes peeks into your creative life. You can use stories to show an unboxing from the customer's perspective. You could walk them through your studio or share your favorite tools. For many this process feels unnatural or scary. Remember stories disappear after 24-hours and just imagine this being light, unstructured time. Almost like catching up with a friend. Off-the-cuff content will humanize your brand.

 

LOOK FOR OPPORTUNITIES FOR COLLABORATION

This platform is great for in-person events and building relationships. Next time you are at a fair or market use stories to showcase what's happening and tag booths around you! Build buzz and attract new followers.

 

EXCLUSIVE UPDATES

Releasing exclusive content through Stories incentivizes others to regularly check in with your video updates. Time-bound content also creates a sense of urgency. Tease out larger announcements and launches over a few days on stories to create some real buzz before your big reveal!