6 Steps to Better Photos
Since your photography is often the gateway to getting your customers to buy your products, today we want to share tips to help you elevate your photos. Having professional (looking) photos instantly elevates your business. You don't need expensive equipment to get great photos. Just learning some techniques and experimenting with your camera can take you to the next level.
Good lighting is essential to good photos. It's the key and can make or break them! It helps ensure the customers are seeing your colors and products correctly. Having consistent lighting across your photos also strengthens your brand and create a cohesive look.
If you are shooting outdoors, try shooting during a cloudy day. The sunlight can be harsh and create unwanted shadows. If you are shooting indoors, shoot near a window and find a way to diffuse the light. This can be as simple as hanging a thin white sheet in front of the window. For those of you who are using your smartphone, we would advise upgrading to a DSLR so you have a larger sensor to capture more of that great light.
2. USING THE RIGHT LENS
For those of you who have trouble with detail shots or small jewelry, it could be your lens. A common mistake is getting too close and not being able to focus on your product. Make sure to consider the 'minimum focusing distance' when picking a lens. You may look into a macro lens to focus on the small, fine details. You also may need a tripod to steady the camera and keep it from blurring. You can also use a shallow depth of field to highlight your product. To do this use a wider aperture setting, such as an f/1.8 or f/2.8.
You may want to keep autofocus turned on in your camera settings to keep photos from getting blurry. This is a small thing, but can make all the difference in your photos. If you are in low light with a slow shutter speed it can be really difficult to prevent blurred images. Even your breathing in our out is enough to jostle the camera and cause some blur. This is why we recommend tripods or something to help stabilize your camera.
4. DON'T RELY ON EDITING LATER
Try to compose as much of the photo as you can while you are taking the shot. Set yourself up for success during your photoshoot. Check your lighting and composition before just shooting away. It's much easier to correct issues with lighting, exposure or composition in-camera, rather than editing after the fact on a computer.
5. DEVELOP A WORKFLOW
Because this is such an important part of your business, we recommend building photography into your workflow. If you can dedicate a space in your studio or home to shoot photos, do so. Have the lighting and setup ready to go! This will help keep your lighting consistent between shoots. This will save you time and keep consistency with your photos. Set aside a day every week, or every other week where you shoot new products, re-shoot old products and practice photography.
Using high-end equipment and lighting can be intimidating. Tackle your fears by experimenting with your equipment and workflow until you get in a nice groove. It's okay if you aren't perfect to start! Practice makes progress.