Mo Goodman of Atomic Freedom
Hi, nice to meet you! Tell us about yourself and what you create.
My name is Mo, I am the owner and maker of Atomic Freedom Bags. I specialize in small batch bag manufacturing, creating a standard of craftsmanship through making waxed canvas and leather goods. All the materials I use are sourced from small business in the US, because the relationships that I make with them are key to who I am and what my business stands for. I create for people who care how things are made.
What was your AHA moment?
I started out working in retail and soon realized how much I disliked the corporate world and lack of credit given to the artist(s) behind the idea and work. I started making my own clothes and bags and understood what real quality was. After years of mastering my craft and ideas I formed Atomic Freedom. My passion was cultivated by my love of making connects with people and giving credit where it's due.
How do you prepare your business for holiday season?
This is my first real holiday season and I cannot say enough about discipline and effective time management. I am still working on getting both of those right!
Where do you draw your energy and inspiration from?
The people and community I surround myself in are my greatest inspiration. They inspire me to create beyond what I think I am capable of and give me the support to continue to do so.
What are you go-to’s as far as podcasts, books or blogs?
I'm a big podcast and audiobook listener, anything that I can listen to while sewing and working in the studio. Currently my top podcasts are This American Life, Sword and Scale, Ear Hustle, The Moth, Stuff You Should Know and Science Vs.
What is the most challenging part of running your business?
There are lots of challenging parts of running a business but that's how we learn! My biggest struggle is wearing too many hats. Being able to take advantage of those around me and delegating tasks, because unfortunately i'm not superwoman as much as I think and wish I was. Learning the reality that I can't do it all, sleep and personal time are a must in growth!
What is your favorite part of running your business?
Creative freedom! Waking up each day excited to come to the studio and create.
What is the best advice that has been given to you?
Never give up, there is always more than one solution. Take a step back, breath and ask for help.
What is your favorite thing about the handmade community?
Meeting such talented innovative makers who motivate me as an artists to think beyond my own walls and dive me to think unconventionally.
Who are some people you admire or look up to in this community?
There are so many great makers in the handmade community, it's hard to put them all into a list. I admire them all for continuing to put their talent out there. As a female I do look up to other successful woman owned and run business such as Gentleriot, Anhaica, Morphologically and Peg and Awl.
If you could work on that one dream project, what would it be?
A makers community. A space where you are able to work your own ideas but have others there to bounce ideas and critique one another. A place where we use the people around us to improve our art and ultimately ourselves.