Lovely Baubles Behind the Business
Hi, nice to meet you! Tell us about yourself and what you create.
So nice to meet you! I’m Stephanie, and I am the owner of Lovely Baubles. I create easy-to-wear jewelry that is inspired by the Rocky Mountains in my backyard.
What was your AHA moment?
I was working for myself, doing consulting after having a successful career in the digital realm; creating graphics, logos, designing websites, and mostly providing creative direction and strategy to clients. Phew, that’s a mouthful. While I was actually pretty good at my job, I was just getting bored, and a little tired to be honest. I yearned for creating something physical vs. digital.
Initially, I turned my passion of creating DIY jewelry into a jewelry subscription service. But I was still missing the making part of it. My husband suggested I learn how to be the maker of all those components I was buying, instead of just assembling. So, I did!
Where do you draw your energy and inspiration from?
The mountains and my customers. I love the outdoors. Most weeks you’ll find me snowboarding, hiking, mountain biking or camping in our teardrop trailer - depending on the season. There’s something so magical about the mountains, their peaks and everything below. My customers also write me personal stories of a mountain they are climbing in their life, or a touching memory that really makes what I do so great.
What are your go-to’s as far as podcasts, books or blogs?
Girlboss Radio! I know, it’s cheesy, but former Nasty Gal CEO Sophia Amoruso has created this amazing podcast that features women #bossbabes and interviews successful women entrepreneurs and leaders. I put it on in the studio and it definitely gives me a bit more energy while getting through all the rings on my bench. So inspiring.
What is the most challenging part of running your business?
Being the one person to do it all. As much as I try to break out my day, I never seem to get to everything. All those things that a successful business needs like marketing, creative and graphics, web development and design, business strategy and development, SEO, advertising, client relationships and of course, MAKING, are a lot for one person to handle. My creative director background definitely makes letting creative go a hard one!
What is your favorite part of running your business?
Being the one person to do it all. Ha! All those things are tiresome, and I put in a ton of hours every week to make sure my vision comes to life. But between wholesale orders, custom designs and online orders to fulfill, it’s a lot to tackle all of those other aspects of business. But each time I get a new order, a touching note, or a new wholesale customer, it’s sooooo worth it. Plus, I feel like my background really helps me out to be able to wear all the other hats.
What is the best advice that has been given to you?
Enjoy it. Don’t forget that you actually like what it is you do! A lot of business coaches will tell you don’t make a business out of your passion, mainly because it will end up ruining your favor and love for it. But I just love creating these rings for my customers that have meaning. Hearing their stories of why they wear one of my mountain rings just keeps me going. It’s powerful stuff.
What is your favorite thing about the handmade community?
Support! We are all creating something we are passionate about, and all on this journey together. I think it creates a sense of camaraderie instead of competition. Which, after spending most of my career among suits and Fortune 500s, it’s really refreshing.
Who are some people you admire or look up to in this community?
Sara Blakely. Hands down. While she may not be a “maker” in the sense of crafting, she did create a product that empowers women to feel better about themselves (namely, Spanx). Plus, she worked her butt off, and still does. Just knowing that she had late nights packaging up orders to big clients out of a tiny rental house makes her seem that much more relatable. I admire her hard work ethic and constant pushing of herself to be better.
If you could work on that one dream project, what would it be?
I would love to be able to create a ring that I donate all of the profit to ovarian cancer research. My mom passed away about a year and a half ago - just five days before my wedding. I vowed to donate 2% of my profits to research, but I want to do more. How cool would it be to inspire women - all from wearing a ring? Looking down on their finger at a tiny little mountain, and knowing they aren't alone in their uphill climb. Yea. Amazing stuff.